Name: Bradley Maule-ffinch
Job title: Director of Strategy
Company: UC EXPO
Industry: Technology events
Years’ of experience: 10+
What is your favourite personal gadget?
It’s got to be my Smart TV – it’s a brilliant invention and it’s continuing to evolve as more sophisticated models pop up from people like Samsung and LG. It’s got everything you need in one place and the choice of channels is endless! Then again, that might not be a good thing as you never leave your sofa…
Do you have a favourite piece of personal software?
I personally am a huge advocate of Evernote – it’s an incredibly simple way of organising your life, both personal and professional. It’s great for compartmentalising my life and it ensures that I never forget anything!
What was the first piece of technology you got really excited about?
Probably the Commodore 64 (showing my age here!) It’s still recognised by Guinness World Records as the highest-selling single computer model of all time – it was revolutionary for its time, when you think about the sound quality and the graphics compared to other models of the early 80s.
What device improves your life most at work?
My laptop – what else? Add that to Evernote and I’m unstoppable! In all seriousness, it’s great to have something compact and portable that allows me to work wherever I am.
What software keeps you most productive at work?
I’m going to have to go old-school and say Excel. However, there are other technologies catching up fast – particularly Skype for Business! With events like UC EXPO, we’re frequently in contact with technology leaders and providers from across Europe and the rest of the world, and Skype for Business makes it so much easier to keep in contact with them and stay up to date.
Is there any technology that has become extinct that you would like to resurrect?
I’d like to see the pager make a comeback. I’m not sure what need we’d have for it today thanks to the domination of the smartphone, but it would be interesting to reintroduce them into business and see how they were used.
Is there any technology you would personally recommend that you don’t think enough people know about? (Hardware or software, work or personal)
In terms of business technology, the benefits of DevOps technologies and providing continuous delivery of applications are still not as widely acknowledged as it could be. The nature of business today is ‘always-on’ connectivity and continuously updating and evolving, so it’s important that businesses are aware of the technologies available to make this work across the company.
I’d also say that collaboration technologies are a factor here – we’re all aware of BYOD, the ability to work remotely and flexibly and the ‘workplace of the future’ but these technologies are evolving rapidly to meet the demands of the changing workplace. It’s now about securing these technologies and having a strategy to change and evolve with the technology.
Do you think anything about your personal use of tech would surprise your colleagues?
I doubt it – I’m very vocal about my love of the Smart TV!
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