STATISTICAL DATA ANALYSIS

Data analytics can make the CMO go-go

Birst CMO Carl Tsukahara on why marketing tech offers a carpe diem moment

BUSINESS MANAGEMENT

The rise, fall and rise again of CNET founder Halsey Minor

Halsey Minor led CNET and staked the web’s pioneers before tragedy struck. Now he’s back with a Bitcoin plan.

TELEMEDICINE

Barcelona prescribes mobile health tech to save lives

In Spain, an mHealth initiative is designed to change the dynamics of healthcare

BUSINESS MANAGEMENT

The man who helps us understand China… and vice versa

Professor Yu Xiong is an academic and advisor who builds bridges between China and the rest of the world

IT & SYSTEMS MANAGEMENT

AMD: DirectX 12 the secret star of Windows 10

AMD’s Robert Hallock goes deep into the relationship between software, silicon and DirectX 12

BUSINESS MANAGEMENT

Google, Alphabet and the Try-Fail-Try-Again Economy

Google’s restructuring shows how we’ve changed our attitudes to business development

TRENDS

IBM and Apple: The Odd Couple one year on

IBM and Apple’s alliance is over a year old but signs of progress, rather than cracks, are appearing

SALES AND MARKETING SOFTWARE

With Microsoft on board, is gamification about to pass Go?

The acquisition of FantasySalesTeam might be a sign that gamification is a true business phenomenon

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