Name: Jim Ivers
Job title: CMO
Location: Dulles, Virginia, USA
1. Where were you born and raised?
A small area just outside of Orlando, Fl. Called Pine Hills.
2. What was your first job?
Professionally: programmer at what was then Lockheed Martin, Fortran actually. First real job was working construction – I actually dug ditches in the Florida sun, which explains my motivation to get through college.
3. What was the first product you got really excited about?
I really enjoyed working at Information Builders and the Focus reporting product. It was one of the first tools to readily place data in the hands of people starved for information.
4. Who has been the biggest influence on your career?
I have had the benefit of working with several great managers/leaders through the years. Each taught me something new and important. I try to meld the best bits of what I learned.
5. What has been your greatest achievement?
In multiple stops I have been able to build and empower really great teams of people that made a truly profound impact on the business.
6. What has been your biggest mistake?
I had “happy ears” about a job and the promises made when many who care about me warned me not to take the role.
7. What is your greatest strength?
Building and empowering highly functional teams. Holding out for great people and making sure they have what they need to excel.
8. What is your biggest weakness?
I tend to trust people to do what they say they will do and I am disappointed when they violate that trust. I don’t have much patience for laziness either.
9. What do you think is the aspect of your role most neglected by peers?
Being strategic. Making sure that what you are doing is aligned with the strategy of the business or, better yet, drives the strategy.
10. Which word or phrase is your mantra and which word or phrase makes you squirm?
“All in good time” is my mantra – be patient, have a plan, and know that good thinking will win out over time. The phrase that makes me squirm is “the way it has always been done”.
11. What makes you stressed?
John Wooden said “Do not let what you cannot do interfere with what you can do.” It stresses me out when people who think it can’t be done get in the way of those who are doing it. Either join us, or step aside, but don’t get in the way.
12. What do you do to relax?
Exercise, read, time with family. I have over a terabyte of digital music and when most watch TV I listen to music.
13. What is your favourite song?
Year of the Cat, Al Stewart
14. Which book taught you most?
The Gospel According to Jesus Audiobook by John MacArthur.
15. Do you have a team or sport that you follow?
16. Which country would you like to work in?
United States, although three months in Rome would be great.
17. Which company do you think has the best marketing?
I worked at Disney World as a teen. I was blown away by their attention to detail then, and still am in awe of it now.
18. What do you love most about your job?
Making a difference. Hearing about sales opportunities generated by marketing or the work with the analysts. Watching the broader staff grow in their appreciation for the company and the brand.
19. What is your favourite book?
I tend to read in themes. Last year was the Civil War. This year it is the founding fathers: Hamilton, Jefferson, Washington.
20. What keeps you awake at night?
Not much – I am blessed at being able to sleep regardless of worry or circumstance.
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