Google proclaims the winners of the 2016 Material Design Awards

Google proclaims the winners of the 2016 Material Design Awards

Google is giving out the Oscars of Material Design to several apps that pulled off a standout performance with the company’s design guidelines.

This is the second annual list, and it highlights several ways in which Android developers have put Material Design to work. Google gave out the 2015 awards at I/O.

The story behind the story: Material Design is Google’s design language that first debuted with Android Lollipop. It aims to bring consistency and an attractive appearance to Android. Google has also used its own products to serve as a benchmark, infusing Material Design not only throughout Android, but also the company’s web and iOS apps.

And the winners are...

Google picked five different apps that use Material Design in different ways. 

Brand Infusion: Asana: Team Tasks & Projects
Charming Engagement: Fabulous - Motivate Me!
Creative Navigation: C Channel (available in Japanese and Thai)
Expressive Layouts: Kitchen Stories
Focused Efficiency: Airbnb

The following screenshots from Fabulous illustrate some of what Google wants to reward. The app uses a lot of sharp colors, animations, and breaks apart the content into easily-digestible chunks.

fabulous Google Design

Fabulous breaks apart content into cards and uses playful animations to engage with you while using the app.

Other apps used familiar elements like the floating action button, laid out a distinct path of navigation, and created a fluid experience. The more that Google can nudge developers to embrace Material Design, the better visual appeal and consistency there’ll be on Android.

IDG Insider

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