Apple continues fight against AIDS with (RED) fundraising campaign
IT & Systems Management

Apple continues fight against AIDS with (RED) fundraising campaign

Apple’s decade-long support of the (RED) campaign, which raises money for the Global Fund’s fight against AIDS, continues this week with proceeds from sales of games, devices, and even exclusive albums going toward prevention and treatment of the disease.

Some of the most popular games in the App Store are offering (RED)-themed in-app purchases and donating all the proceeds to the Global Fund. Angry Birds, Farm Heroes Saga, Plants vs. Zombies Heroes, Candy Crush Jelly Saga, and 16 other genre-spanning iOS games are participating this year. Apple is showcasing all (RED) game offerings in the Featured section of the App Store, so just open the app and go wild.

app store red

Apple sells (RED) products and accessories—which are literally red—all year long, but the company is offering four new additions this year, including an iPhone 7 Smart Battery Case, iPhone SE case, Beats Solo 3 wireless on-ear headphones and the Pill+ speaker.

From Dec. 1 through Dec. 6, the company is donating $1 from every Apple Pay transaction made through Apple.com or the Apple Store app and at physical Apple store locations up to $1 million. Bank of America will match that $1 million with a donation for every Apple Pay transaction with a B of A card.

You can also donate to the (RED) campaign by downloading a new holiday album from The Killers called “Don’t Waste Your Wishes” on iTunes. You can download the 2010 Spike Jonze documentary about (RED) called “The Lazarus Effect” from iTunes for free to learn more about the campaign and its goal to end AIDS by 2030.

Apple is by far the largest corporate supporter of (RED), which was founded in 2006 by U2 frontman Bono and provides antiretroviral treatment to millions living with HIV and AIDS. Apple has contributed a third of the $360 million (RED) has raised in the last decade, and that money has helped reduce the number of babies born with HIV from 1,200 to 400 a day.

“400 a day is obviously still 400 too many, but we are on target to have an AIDS-free generation in 2020,” Apple CEO Tim Cook told BuzzFeed.

If you walk into one of the 400 Apple stores decked out in red in the next week, now you’ll know what it—and the company as a whole—stands for.

IDG Insider

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