Nvidia slashes GeForce GTX 1080 prices, reveals new overclocked memory options

Nvidia slashes GeForce GTX 1080 prices, reveals new overclocked memory options

The massive “GeForce GTX Gaming Celebration” at GDC 2017 certainly lived up to expectations as Nvidia announced the long-awaited GeForce GTX 1080 Ti, a monstrous 4K-capable graphics card that outpunches the $1,200 Titan X for just $699. But as flashy as Nvidia’s “Ultimate GeForce card” is, the GTX 1080 Ti wasn’t the only story of the night. In order to clear the path for the new flagship’s surprisingly low price—and yes, $699 is surprisingly low for that card—Nvidia needed to tweak the GeForce GTX 1080.

The GeForce GTX 1080’s MSRP of $600 would leave the card precious little breathing room with the Ti checking in at $700—not to mention Nvidia’s own $700 GTX 1080 Founders Edition. So before Nvidia CEO Jen-Hsun Huang revealed the Ti, he kicked off the event by announcing an official $100 price cut for the GTX 1080, down to $499. (The new pricing didn’t appear immediately on Amazon or Newegg, however.)

That’s encouraging news for gamers who want a high-end card, but can’t afford to spend $700 on a GTX 1080 Ti. The GeForce GTX 1080 has sat firm at its $600 selling price since launch, barring odd sales that shave $10 or $20 off, so this announcement will likely have a significant effect on real-world graphics card pricing.

But where Nvidia taketh away from partners, it also giveth. During an editor’s day in San Francisco on Tuesday, Nvidia announced that its partners—EVGA, Asus, Zotac, et cetera—will now have an option to sell GTX 1080 cards with faster memory, as factory overclocked cards.

These GTX 1080 cards will pack GDDR5X memory clocked at 11Gbps, rather than the 10Gbps stock configuration. Factory-overclocked versions of the GeForce GTX 1060 will also be available, clocked at 9Gbps instead of 8Gbps. Nvidia’s partners haven’t been able to squeeze much more oomph out of GTX 10-series cards as their designs already push memory speeds to the limit, so like the GTX 1080 price drop, this should have damned near immediate effect in the real world. It should also help ease the blow of the sizable price drop for Nvidia’s partners, as graphics card makers will no doubt charge more for models with factory-overclocked memory.

AMD didn’t wind up revealing many new Vega details at its Radeon event earlier the same day, but Nvidia certainly seems to be taking the threat seriously.

Gordon Mah Ung provided additional reporting for this article.

IDG Insider

PREVIOUS ARTICLE

«Facebook uses artificial intelligence to help prevent suicides

NEXT ARTICLE

Intel showed how 5G networking will power VR and self-driving cars»
author_image
IDG Connect

IDG Connect tackles the tech stories that matter to you

Add Your Comment

Most Recent Comments

Our Case Studies

IDG Connect delivers full creative solutions to meet all your demand generatlon needs. These cover the full scope of options, from customized content and lead delivery through to fully integrated campaigns.

images

Our Marketing Research

Our in-house analyst and editorial team create a range of insights for the global marketing community. These look at IT buying preferences, the latest soclal media trends and other zeitgeist topics.

images

Poll

Should companies have Bitcoins on hand in preparation for a Ransomware attack?