The CMO Files: Nicolas Bourdon, EVS
Human Resources

The CMO Files: Nicolas Bourdon, EVS

Get inside the minds of the world's top marketing professionals. In 20 questions we find out what they love most about their job... and what keeps them awake at night.

09-08-2017-nicolas-bourdon-evs
Name:
Nicolas Bourdon

Organisation EVS

Job title: SVP marketing

Location: Liege, Belgium

 

  1. Where were you born and raised? 
    In Verviers, Belgium – home to the Wool and Fashion Tourist Centre.
  2. What was your first job?
    I started as a marketing analyst for the national airlines maintenance department. We were in charge of developing research to sell maintenance services to third party airlines.  
  3. What was the first product you got really excited about?
    Without wanting to toot our own horn, EVS’ C-Cast platform got me really excited about working in the broadcast industry. It effectively lets broadcasters instantly deliver replays to mobile devices.   
  4. Who has been the biggest influence on your career? 
    Pierre L’Hoest, Founder of EVS
  5. What has been your greatest achievement?
    Developing EVS’ brand positioning and introducing it to the top ranked level of the industry.
  6. What has been your biggest mistake?
    Trying to please sales teams with marketing activities.
  7. What is your greatest strength?
    It’s either my ability to listen to different stakeholders, filter out the fluff and pull out the essence of a message and its benefits for the market. That or the ability to inspire my team to work on crazy projects with short deadlines.
  8. What is your biggest weakness?
    Sometime I bring too much emotion into the project I’m working on. Need to take some more distance.
  9. What do you think is the aspect of your role most neglected by peers?
    I don’t think strategy plays a big enough part in some people’s role.
  10. Which word or phrase is your mantra and which word or phrase makes you squirm?
    Being able to listen, enables to owe, besides your own brain, the one of others. Leonardo Da Vinci
  11. What makes you stressed?
    S
    ituations in which I have no control.
  12. What do you do to relax?  
    I simply go outside for a 12-15km run which helps me relax and clear my head in stressful times!
  13. What is your favourite song?
    Roxanne by The Police
  14. Which book taught you most?
     
    The Blue Ocean Strategy by W. Chan Kim and Renée Mauborgne
  15. Do you have a team or sport that you follow?
    I don’t follow a particular team – I just enjoy watching all sports. Whatever’s on the TV.
  16. Which country would you like to work in?
    I’d love to spend some time working in Australia
  17. Which company do you think has the best marketing?
    It’s probably a well-used one but I really like Apple’s approach to marketing.
  18. What do you love most about your job?
    The ability to bring creative ideas that serve both business development and brand strengthening. Plus the fact that you can quickly see the impact of what you do.  
  19. What is your favourite book?
    Lunar Park by Brett Easton Ellis
  20. What keeps you awake at night?
    Not much -I’m a good sleeper, my works doesn’t stop me sleeping. However, my 5 years old twins do from time to time.

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