Sounds of Silence: What's coming to Google Chrome in 2018

Sounds of Silence: What's coming to Google Chrome in 2018

Google will strangle most auto-playing audio in early 2018 when it issues Chrome 64, the upgrade expected to ship Jan. 21-27, the search giant promised last week.

"Chrome will be making auto-play more consistent with user expectations and will give users more control over audio," wrote Mounir Lamouri, a Chrome software engineer, in a post to a company blog.

With Chrome 64, auto-play contents - often, but not always, advertisements - will not be allowed to run automatically unless it mutes the audio. There will be some exceptions, including a very large one: If the user has clicked or tapped (desktop Chrome or mobile Chrome, respectively), "somewhere on the site during the browsing session," the audio may play.

That exclusion means that auto-play audio won't sound as soon as the user reaches a site -- the biggest complaint about the practice -- but the content could later begin running its video and echoing its audio.

Before year's end, with the launch of Chrome 63 - currently slated for release December 3-9) - Google will take a preliminary step by providing a site-specific muting option from the Page Info bubble (called up by clicking on the "i" within a circle at the far left of the URL in the address bar).

Google has gagged Chrome before. Two years ago, for example, the company announced that auto-play audio would be muted on all background tabs.

Other browser makers have similar ideas. Apple, for instance, will introduce per-site and web-wide controls over auto-play in Safari 11, the browser set to ship with macOS High Sierra on Sept. 25.

IDG Insider

PREVIOUS ARTICLE

«How to make meetings suck less (time and productivity)

NEXT ARTICLE

Chambers stepping down from Cisco’s board»
author_image
IDG Connect

IDG Connect tackles the tech stories that matter to you

Add Your Comment

Most Recent Comments

Our Case Studies

IDG Connect delivers full creative solutions to meet all your demand generatlon needs. These cover the full scope of options, from customized content and lead delivery through to fully integrated campaigns.

images

Our Marketing Research

Our in-house analyst and editorial team create a range of insights for the global marketing community. These look at IT buying preferences, the latest soclal media trends and other zeitgeist topics.

images

Poll

Will Kotlin overtake Java as the most popular Android programming language in 2018?