B2B technology trends 2018: A bluffer’s guide
Trends

B2B technology trends 2018: A bluffer’s guide

The whole genre of technology trends is an odd one. All year round technology companies keep making predictions about what is going to hit next… with a healthy dose of backslapping about how ready they are to embrace it all. Then the end of the year arrives and everyone tackles the subject with renewed vigour.

This bluffer’s guide is an attempt to make sense of all the big trends being touted for the next year and provide some perspective on what they might really mean in practice. Because for all the big pronouncements, technology is a slow evolution. This means despite the constant fluff and guff – a lot of things will actually continue in more or less the same way.

 

‘Digital transformation’ won’t happen…again

What is this? Nobody is quite sure, but it is a term which has been doing the rounds for at least eight years, with escalating frequency. It covers the entire spectrum of the move towards the cloud and digital… and as technology keeps improving the bar keeps rising.

To continue reading...


Please login or register to view your article. If you do not have or do not remember your password, please click on the “Forgotten your password?” link at the bottom.
If you do not yet have a password but are an existing user, please use the “Forgotten your password?

PREVIOUS ARTICLE

«Africa trends 2018: Improved connectivity will drive tech

NEXT ARTICLE

News Roundup: Government fear of Kaspersky spreads to the UK»

Comments

no-images

Gbenga Odukale on December 17 2017

"Because for all the big pronouncements, technology is a slow evolution. This means despite the constant fluff and guff – a lot of things will actually continue in more or less the same way." Finally, we are beginning to face the reality about business. Business is really about necessity and service. And necessity is at the heart of any invention.

no-images

Gbenga Odukale on December 17 2017

"Because for all the big pronouncements, technology is a slow evolution. This means despite the constant fluff and guff – a lot of things will actually continue in more or less the same way." Finally, we are beginning to face the reality about business. Business is really about necessity and service. And necessity is at the heart of any invention.

Add Your Comment

Most Recent Comments

Our Case Studies

IDG Connect delivers full creative solutions to meet all your demand generatlon needs. These cover the full scope of options, from customized content and lead delivery through to fully integrated campaigns.

images

Our Marketing Research

Our in-house analyst and editorial team create a range of insights for the global marketing community. These look at IT buying preferences, the latest soclal media trends and other zeitgeist topics.

images

Poll

Should the government regulate Artificial Intelligence?