Kasey Cassells (Global) - The New iPad: The Most Exciting Launch of the Month?
Mobile Communications

Kasey Cassells (Global) - The New iPad: The Most Exciting Launch of the Month?

It’s an exciting time for Apple fans, after the brand new iPad was unveiled by CEO Tim Cook at an event in California yesterday. Since the press invitations teased us all by promising something we “really have to see. And touch”, the rumor mill has almost spiraled out of control.

First we expected the iPad 3, then the iPad HD. What was unveiled yesterday was labeled simply as ‘the new iPad’. As expected, Apple’s new tablet includes a greatly improved screen (to match the ‘retina display’ already seen on the iPhone 4 and 4S). Other new features include an improved processor, a five megapixel camera, and 1080p video recording capabilities. Despite a new speech recognition function, some Apple fans may be disappointed to note the lack of Siri software seen on the iPhone 4S.

Most of these new features had been predicted by keen spectators – just part of the online rumor mill surrounding the third iPad release that started a long time ago. Apple has an inimitable way of creating hype before a product launch. This is perhaps down to its relatively small product range – there is not often an air of hysteria surrounding a new Dell or HP release, for example. Since the launch of the original iPhone in 2007, there has been a major build-up preceding every Apple product launch, even those that turn out to be just small upgrades on existing devices.

Recent product launches have arrived with less of a bang, but could make waves in the tech world. So, aside from the hype, how does the new iPad match up with the other new kids on the block?

On the other end of the scale to the sleek, feature-packed iPad is the Raspberry Pi. The £22 ($35) British-designed system is a bare-bones computer designed to assist students learning about programming. The system has the potential to change the face of ICT learning and could inspire a new generation of tech workers. It’s also been generating a buzz on the Web, without the need for glitzy press events or unfounded rumors.

Aside from the Raspberry Pi - which was launched by a small British startup - an established tech giant is also releasing something new. We all knew it was coming, and now Microsoft is putting the final touches to its Windows 8 operating system. The new OS is specifically designed for touchscreen devices – the new focus on Windows PCs – but is also suitable for more traditional machines. Despite few major changes, Windows 8 is designed to enable a new generation of desktop devices that fit with today’s mobile trends.

Despite being the most talked-about tech launch of the month, the third iteration of the Apple iPad is no great departure from previous generations, so is unlikely to make any great mark on the future of technology. Those products that emerged a little more quietly could end up affecting the tech world more greatly.

Do you think the new iPad is worth all the hype? Leave a comment below to let us know your thoughts.

By Kasey Cassells, e-Content Writer, IDG Connect

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Comments

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Mike McNalty on March 08 2012

This is clearly a case of hype over substance as usual!

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Francis Gleeb on March 08 2012

No other product is in the running! I just wish I could justify going out and buying the new one straight away.

no-images

Adrian Fox on March 08 2012

So after a long wait we have the new iPad 3 sorry the New iPad. Was it worth the wait not really however we will see the New iPad fly off the shelves next week. I think fans will buy it for sure and would not be surprised if we saw some more records broken. However, is it worth spending the extra amount if you already have the iPad 2? Great to see the retina display and 5m camera but what happened to Siri? Anyway, the New iPad is here and it will be smashing records lets see how the competitors will react.

no-images

Ian on March 08 2012

Bring Your Own Disappointment?

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Eric on March 08 2012

My daughter's high school graduation is coming up, and I'm thinking she'd be very happy with this.

no-images

Ted on March 08 2012

@Mike McNalty - No, Apple doesn't ever introduce products based on "hype", they carefully add value to all their products before they are released. The new iPad has 4 times the screen resolution, so that alone is incredible since even the original iPad screens were exceedingly clear. You're just bitter you don't have one on order.

no-images

John on March 08 2012

It's interesting that Apple is credited or blamed for all of the 'hype' surrounding the launch. They send out 1 announcement/invitation to an event. That's it. No preannouncement discussions by Apple personnel. Nothing else; nada; zip; zilch. The 'hype' seems to be much more a result of the quality of the products they deliver, a fan base and mostly the media desperately looking to drive up their hits which drives up their ad revenues. The only reason that the media doesn't discuss the next Dell launch is because it won't drive up their ad revenues.

no-images

Mike McNalty on March 08 2012

I partially agree with you John, but none of this explains why people care so much. Ted, re. your comment – you answer your own question - the large screen resolution is unnecessary on a device this size! The last two iterations of the iPad have not really presented big benefits to users. They have mostly delivered pre-launch hype and something which is discussed on forums like this. I really do not think the iPad is worth the premium price tag.

no-images

Tony on March 08 2012

I was in the London underground today. In a carriage of 16 there were 4 iPads in use... I think the people who think this is hype can't afford an iPad and if they can they are the type who say "what would I use it for?" I probably use my iPad 50 times or more per day - I cannot think how I would go back to a laptop!

no-images

Corneliu Dascalu on March 08 2012

The thing Apple does best is not the quality of its products (which is undeniable), not the hype (which is carefully constructed, through a culture of secrecy), not the innovative features (which are indeed innovative, many of them), not anything else like this. The thing that Apple does best is leave their customers panting and drooling for more. They're playing for the greed and lust and selfishness and vanity of its customers. You may not agree, but I think it's true for the majority of Apple's customers. There are many that buy a Mac or an iPhone simply for it's quality, but most buy them to show off. Like others said in the previous comments, the screen resolution is absolutely unnecessary. Yes, it looks better, but is it worth the money? What radical improvements to usability does it bring? How much of the improved processing power is used to manage the huge resolution instead of managing multiple apps? And that's what drives the sales: the looks. The knowledge that you are superior if you own and iPhone.

no-images

Firozali A.Mulla DBA on March 08 2012

We have all the facilities to enhance out IT and brains but with THE SUPER TUESDAY, I have no idea where this word comes from anyway, we have problems all over the world and to say that we can/will do better is a hard to digest for now. May be the next years will be better I hope but I foresee no change un till we are in 2014 I thank you Firozali A.Mulla DBA

no-images

Bob on March 08 2012

Enjoying my Prime greatly. Resolution is less, but Prime has more options, like the keyboard used here. The screen is clear and bigger than Apple. Higher resolution camera. Keep going Asus!

no-images

Bill Margolis on March 08 2012

Firstly, I was disappointed that Apple didn't allow a live video feed of the event. (Lack of confidence in the products or lack of connection to customers?) Secondly, I am disappointed at the direction of Apple's efforts. It has put most of its effort into enhanced graphics rather than enhanced functionality. The most disappointing launch since the Large Hadron Collider?

no-images

FurryOne on March 08 2012

"The thing that Apple does best is leave their customers panting and drooling for more." "Enjoying my Prime greatly." "I really do not think the iPad is worth the premium price tag." "This is clearly a case of hype over substance as usual!" Who cares what you think, you whiners! Mention Apple in a column and right away the Whiners chime in... especially the ones that say Apple hardware is no better than any other. Really? Some people will aways buy Apple to show off. Most people buy Apple products for the quality - software & hardware, and the pleasure they get from using something that not only works well, but works intuitively and seamlessly. THAT is Apple forte.

no-images

Liang on March 09 2012

From the ipad1 to ipad2, following by the other products like samsung and etc, people expectation gettting higher, those common feature no longer attract. Apple should launch something different. Apple should released their more sophisticated product instead of keep it for the next launch of productS.

no-images

Asoke Laha on March 09 2012

I am purchasing one immediately. I use IPad to read books and watch movies mainly when I am in airplane: better display will of great help.

no-images

Paul on March 10 2012

I am not a hype monger, or an Apple groupie, or a "must have the next great product" person. My wife and I intentionally spent little on each other for our 40th anniversary and Christmas, so that we could purchase things like this when we want or need them. We have iPad 2's: so did we really need the newest? Probably not. But watching movies and videos, carrying around albums of high quality photos of kids, kids in law, and grand-kids makes the move worth it. Besides. There is so much more to a purchase than the box--the iPad is capable of so many things (as are the other tablets) that it boils down to what works best for us and our other equipment. I love the devices. Will we ever go to something else? Maybe, if there is a reason to change. After all: once you use a certain brand of toothpaste, how often do you go looking for a different one? hardly ever because if it works, who cares?

no-images

Mike McNalty on March 08 2012

This is clearly a case of hype over substance as usual!

no-images

Francis Gleeb on March 08 2012

No other product is in the running! I just wish I could justify going out and buying the new one straight away.

no-images

Adrian Fox on March 08 2012

So after a long wait we have the new iPad 3 sorry the New iPad. Was it worth the wait not really however we will see the New iPad fly off the shelves next week. I think fans will buy it for sure and would not be surprised if we saw some more records broken. However, is it worth spending the extra amount if you already have the iPad 2? Great to see the retina display and 5m camera but what happened to Siri? Anyway, the New iPad is here and it will be smashing records lets see how the competitors will react.

no-images

Ian on March 08 2012

Bring Your Own Disappointment?

no-images

Eric on March 08 2012

My daughter's high school graduation is coming up, and I'm thinking she'd be very happy with this.

no-images

Ted on March 08 2012

@Mike McNalty - No, Apple doesn't ever introduce products based on "hype", they carefully add value to all their products before they are released. The new iPad has 4 times the screen resolution, so that alone is incredible since even the original iPad screens were exceedingly clear. You're just bitter you don't have one on order.

no-images

John on March 08 2012

It's interesting that Apple is credited or blamed for all of the 'hype' surrounding the launch. They send out 1 announcement/invitation to an event. That's it. No preannouncement discussions by Apple personnel. Nothing else; nada; zip; zilch. The 'hype' seems to be much more a result of the quality of the products they deliver, a fan base and mostly the media desperately looking to drive up their hits which drives up their ad revenues. The only reason that the media doesn't discuss the next Dell launch is because it won't drive up their ad revenues.

no-images

Mike McNalty on March 08 2012

I partially agree with you John, but none of this explains why people care so much. Ted, re. your comment – you answer your own question - the large screen resolution is unnecessary on a device this size! The last two iterations of the iPad have not really presented big benefits to users. They have mostly delivered pre-launch hype and something which is discussed on forums like this. I really do not think the iPad is worth the premium price tag.

no-images

Tony on March 08 2012

I was in the London underground today. In a carriage of 16 there were 4 iPads in use... I think the people who think this is hype can't afford an iPad and if they can they are the type who say "what would I use it for?" I probably use my iPad 50 times or more per day - I cannot think how I would go back to a laptop!

no-images

Corneliu Dascalu on March 08 2012

The thing Apple does best is not the quality of its products (which is undeniable), not the hype (which is carefully constructed, through a culture of secrecy), not the innovative features (which are indeed innovative, many of them), not anything else like this. The thing that Apple does best is leave their customers panting and drooling for more. They're playing for the greed and lust and selfishness and vanity of its customers. You may not agree, but I think it's true for the majority of Apple's customers. There are many that buy a Mac or an iPhone simply for it's quality, but most buy them to show off. Like others said in the previous comments, the screen resolution is absolutely unnecessary. Yes, it looks better, but is it worth the money? What radical improvements to usability does it bring? How much of the improved processing power is used to manage the huge resolution instead of managing multiple apps? And that's what drives the sales: the looks. The knowledge that you are superior if you own and iPhone.

no-images

Firozali A.Mulla DBA on March 08 2012

We have all the facilities to enhance out IT and brains but with THE SUPER TUESDAY, I have no idea where this word comes from anyway, we have problems all over the world and to say that we can/will do better is a hard to digest for now. May be the next years will be better I hope but I foresee no change un till we are in 2014 I thank you Firozali A.Mulla DBA

no-images

Bob on March 08 2012

Enjoying my Prime greatly. Resolution is less, but Prime has more options, like the keyboard used here. The screen is clear and bigger than Apple. Higher resolution camera. Keep going Asus!

no-images

Bill Margolis on March 08 2012

Firstly, I was disappointed that Apple didn't allow a live video feed of the event. (Lack of confidence in the products or lack of connection to customers?) Secondly, I am disappointed at the direction of Apple's efforts. It has put most of its effort into enhanced graphics rather than enhanced functionality. The most disappointing launch since the Large Hadron Collider?

no-images

FurryOne on March 08 2012

"The thing that Apple does best is leave their customers panting and drooling for more." "Enjoying my Prime greatly." "I really do not think the iPad is worth the premium price tag." "This is clearly a case of hype over substance as usual!" Who cares what you think, you whiners! Mention Apple in a column and right away the Whiners chime in... especially the ones that say Apple hardware is no better than any other. Really? Some people will aways buy Apple to show off. Most people buy Apple products for the quality - software & hardware, and the pleasure they get from using something that not only works well, but works intuitively and seamlessly. THAT is Apple forte.

no-images

Liang on March 09 2012

From the ipad1 to ipad2, following by the other products like samsung and etc, people expectation gettting higher, those common feature no longer attract. Apple should launch something different. Apple should released their more sophisticated product instead of keep it for the next launch of productS.

no-images

Asoke Laha on March 09 2012

I am purchasing one immediately. I use IPad to read books and watch movies mainly when I am in airplane: better display will of great help.

no-images

Paul on March 10 2012

I am not a hype monger, or an Apple groupie, or a "must have the next great product" person. My wife and I intentionally spent little on each other for our 40th anniversary and Christmas, so that we could purchase things like this when we want or need them. We have iPad 2's: so did we really need the newest? Probably not. But watching movies and videos, carrying around albums of high quality photos of kids, kids in law, and grand-kids makes the move worth it. Besides. There is so much more to a purchase than the box--the iPad is capable of so many things (as are the other tablets) that it boils down to what works best for us and our other equipment. I love the devices. Will we ever go to something else? Maybe, if there is a reason to change. After all: once you use a certain brand of toothpaste, how often do you go looking for a different one? hardly ever because if it works, who cares?

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