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Infographic: Marketing software at Kiwi tech firms

The 2013 Market Measures report shows that a majority of New Zealand tech companies use their own tools for both CRM and website content management


Gamification: Using play to motivate employees and engage...

Smart businesspeople have long understood the value of competition as a motivator. Performance leaderboards hold a prominent place in sales offices, on factory floors,...


SOFTWARE & WEB DEVELOPMENT updates mobile Chatter app with eye on productivity... will soon roll out the fourth version of its Chatter mobile application, an update that gives users of the collaboration software more ways to view,...


Ellison and Benioff bury the hatchet and make nice

Larry Ellison and Marc Benioff's long-running public feud appears to be over, with the CEOs of Oracle and making a joint appearance Thursday to extol...

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Your Search returned 37 results from our White Paper Library

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Case Study: Replacing in FinServe with Microsoft...

Learn how a global leader in indexing and asset allocation strategies replaces with Microsoft Dynamics CRM to build stronger connections...


Cloud Computing

Cloud Delivers 2.1 Times More ROI

This Nucleus Research paper looks at the potential Return on Investment (ROI) of Cloud applications vs On-Premise counterparts.


Sales and Marketing Software

The CMO’s guide to programmatic advertising

This guide helps marketers gain a better understanding of the programmatic landscape.


E-Commerce Solutions

2016 State of Digital Commerce Report: A New Era of Commerce...

This report explores the challenges, pain points and opportunities for growth across B2Band B2C markets around digital commerce.


Customer Experience Management (CEM)

IBM Marketing Solutions Overview

Find out how to keep your customers engaged with rewarding brand experiences.


Cloud Computing

Microsoft Dynamics: The Reinvention of Productivity and...

This CIO paper provides an in-depth look at the development of Microsoft Dynamics CRM 2016 and what it can offer businesses.



Data Quality Challenges at the Border of Your Business -...

This paper outlines the changes & challenges driven by modern CRM and how a focus on data quality can address those challenges.


CRM Software

CRM’s Dirty Little Secret: How to Avoid CRM Sticker Shock...

This paper provides a comparative price analysis of three CRM solutions for midmarket organizations.


Customer Data Management

Better Customer Relationships Require Trusted Data

This Forrester report outlines the impact of poor CRM data on business outcomes and highlights how effective data quality tools can help.


Content is the New Perimeter: The Security and Regulatory...

This Ovum paper explores challenges in information security and how information Rights Management technology can help.

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