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Content is the New Perimeter: The Security and Regulatory...

This Ovum paper explores challenges in information security and how information Rights Management technology can help.



Creating the Perfect Commerce Experience for the Omni-Channel...

A guide to creating the perfect omni-channel experience



Creating the Perfect Commerce Experience for the Omni-Channel...

This white paper examines the growing relationship between customer experience, loyalty, and repeat sales.



Putting The “I” In CRM

Learn how CRM designed for the individual benefits the entire sales organization in this paper.



The New Age of B-to-B Selling

This Harvard Business Review paper looks at how and why sales organizations are deploying analytics


CRM Software

Learn Why Analyst Firm Ovum Names SugarCRM a Leading CRM...

Read an in-depth analysis of SugarCRM’s enhanced ability to help companies execute their customer-facing initiatives from Ovum, a leading technology research...

Genesys Telecommunications Laboratories

Mobile Device Management

Taking Aim at a Moving Target: Creating Better Customer...

Smartphones and tablets have transformed the business landscape at breakneck speed. This white paper explains the customer expectation for mobile and why...



IBM SPSS Customer Analytics Overview

Watch this short video to learn how IBM® SPSS® helps harness the power of information so you can make the most out of every customer relationship.


Customer Experience Management (CEM)

Customer Lifetime Value for IT

With technology underpinning much of the customer experience, IT and marketing must adopt new technologies to innovate and grow revenues. Watch the video...



A smarter approach to CRM: an IBM perspective

Read this white paper, created in collaboration with Frost & Sullivan, to see how a customer relationship management (CRM) solution can help you respond...

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