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    Social Media Marketing


Benchmark Report: Pan-African Social Business

New report from Cerebra, powered by Fusenet, offers first-of-a-kind insights into the social practices of the top 200 African companies



Facebook’s Targeted Ads Won’t Bother Japan

How are Japanese users likely to respond to targeted advertising from Facebook?


The Brazil Riots: How Does Technology Fuel The Spark?

As Brazil’s riots reach the reach the third day, IDG Connect speaks to IT student Gabriel Cogo on the ground in Brazil



Umuntu Media: Snow in Cape Town Today

Umuntu Media currently operates in 17 African markets. Over the next two years it plans to roll its iPortals across 28 countries and drive bespoke local content...


‘Politicized’ Tech Plants Firm Roots in Europe

Today, most politicians assemble digital teams to manage their online spin doctoring, but the waves and impact of this manipulation varies from country to country....



Martin Veitch (Global) - Gartner Sees Thaw in IT Investing...

Analyst Gartner expects more IT spending as firms no longer face uncertainty


Kathryn Cave (Kenya) – Kenyatta and the Country’s Technology...

The second president Kenyatta is being inaugurated today. Kathryn Cave speaks to Kenyan IT professionals on the ground to find out how they feel the new regime will...

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Your Search returned 31 results from our White Paper Library

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    Social Media Marketing

IT Service Management (ITSM)

SaaS, Social Media, and the Need for New Metrics to Measure...

It has been said that you can’t manage what you can’t measure, and you must measure what really matters.

BMC Software

IT Service Management (ITSM)

The perfect combo: ITIL, I.T. service management, and social...

This paper explains how IT Service Management can benefit by leveraging social collaboration capabilities as part of a social enterprise strategy.

Interactive Intelligence

Contact Center Management

Extending Contact Center Capabilities Across the Insurance...

With technology advancements for mobile solutions, social media, analytics, content management (ECM), and process automation, insurers can now take a conjoinment...

Customer Service

Meet Customers Where They Are eBook: Incorporating Social...

Choose the customer service technologies that are ideal for your company in order to enable customer service through online and offline touch points, establish...

Genesys Telecommunications Laboratories

Communications Services

Getting closer to the customer: A challenge for the C-suite...

This Economist Intelligence report from Genesys aims to provide better understanding of what your customers expect in their interactions with your company...

Genesys Telecommunications Laboratories

Social Media Marketing

Bridging the Great Divide: Best Practices for Integrating...

This white paper aims to give a greater understanding of how to successfully integrate social media operations with customer service and leverage those...



A smarter approach to CRM: an IBM perspective

Read this white paper, created in collaboration with Frost & Sullivan, to see how a customer relationship management (CRM) solution can help you respond...


Social Media Marketing

Bridging the great divide

When it comes to social media, does your right hand know what your left hand’s doing? Learn how to avoid a social media nightmare while boosting your bottom...


IT Best Practices

The Virtual Presenter’s Handbook

This eBook acts as a complete guide to presenting in a virtual environment. Discover the differences between online and face-to-face presenting and learn...


ecommerce Software

New eCommerce market drivers: remote widget technology

In this whitepaper, we will take an in-depth look at the new market drivers for remote widget technology and understand how they can be used to enable...

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