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    Customer Data Management


Marketing holds key to keeping customers and the new CRM...

Research suggests customer retention revenue is more profitable than aquisition


No more cold burgers as teams target sports fans via data...

Sports teams are increasingly using data analysis tools to better interact with followers



What Angry Birds Can Teach Enterprises About Critical Data...

What’s the connection between a mobile gaming app and a robust and effective enterprise infrastructure?


Your Search returned 62 results from our White Paper Library

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    Customer Data Management



Key IT Drivers for Information Insight

Midsize organizations can make better business decisions by simplifying the extraction of specific, actionable information from large volumes of data....


Business Process Management (BPM)

Improving Process Flexibility

Check out how enhanced visibility via centralized data management can make it easier for problems to be identified and resolved quickly. Learn how to imply...


Master Data Management

Ovum Whitepaper: Strategic Value of Data for Attracting...

Find out why data matters in acquiring and retaining customers, which rules to use for integrating and managing customer data, and how to evaluate data...


Database Migration

The Five Pitfalls of Data Migration - And How to Avoid Them...

This white paper can help you avoid the top five common pitfalls of data migration. Learn how to achieve effective data migration as a foundation for many...



IBM SPSS Customer Analytics Overview

Watch this short video to learn how IBM® SPSS® helps harness the power of information so you can make the most out of every customer relationship.


Master Data Management

Why CIOs Need to Take Control of Customer Data

This executive brief examines the business implications of un-integrated customer data and outlines how CIOs and other senior IT managers are ideally positioned...


Master Data Management

Creating a Complete Customer View - Best Practices in Master...

This research brief is based on Aberdeen's recent MDM survey results. Find out how best-in-class companies are leveraging MDM to manage customer data and...

Dell, Inc

Customer Data Management

Online Matches Made In Heaven

Find out how leading dating site eHarmony implemented a state-of-the-art data replication solution from Dell to help subscribers find their perfect match....


Database Migration

How to Migrate Your Help Desk System

Learn about the migration strategy in four Ps.

Pure Storage

Storage Management Software

Everything you need to know to evaluate Flash: Flash Buyer’s...

Looking to upgrade your storage but flash is new to you? We know it can be a bit confusing, with all the different product approaches, form factors, and...

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Thinking Different

Taking baby steps with Big Data

Jon Collins’ in-depth look at tech and society


China Rising

The South China Sea: A new hacking hotspot

Phil Muncaster reports on China and beyond


CIO Watch

Losing CIOs to startups could be costly

Mark Chillingworth on IT leadership

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