How a combination of LEDs and GPS is delivering geo-targeted commercial and public messages to passengers on buses in Kenya
We catch-up with two neuromarketing professionals to find out the state of the market across Latin America
The acquisition of FantasySalesTeam might be a sign that gamification is a true business phenomenon
Everybody’s talking about omni-channel marketing but few mention the old medium that still rules - voice
Blippar are on a mission to democratise AR.
How would Dr. Spock fare on today’s complex, larger B2B buying teams? Would his cold adherence to reason and logic with no interference from emotion make him an...
If you are a signage provide, here is the white paper you have been looking for. Read on to discover how to out-perform your competitors and achieve full...
This paper explains the challenges and opportunities associated with the latest digital marketing techniques. Learn how closed-loop marketing is helping...
This paper explains how to build a multichannel customer engagement strategy to suit customers through different buying methods. Learn how to build an...
Get sales calls best practices, tips on how to make a connection every time and advice on how to organize your sales team. Download the eBook now.
This SAS white paper introduces a holistic approach to marketing.
This white paper from SAS explores the evolving marketing landscape and the role of big data.
This paper offers practical advice on how marketers can streamline and optimize processes.
This white paper explores some of the challenges that managers are facing in terms of effectively supporting, coaching, and mentoring their sales teams...
This Economist Intelligence Unit white paper explores how marketing roles and functions are changing and what this means for CMOs.
Adrian Schofield sheds light on tech in South Africa
Mark Chillingworth on IT leadership