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    Sales and Marketing Software

SALES AND MARKETING SOFTWARE

FlashCast: Ads and public SMS engagement on Kenyan matatus...

How a combination of LEDs and GPS is delivering geo-targeted commercial and public messages to passengers on buses in Kenya

SALES AND MARKETING SOFTWARE

Ad blocking: What is the future of advertising?

Ad blocking is big news at the moment - we crowdsource opinion on the future of advertising

   

SALES AND MARKETING SOFTWARE

How is Neuromarketing shaping up in Latin America?

We catch-up with two neuromarketing professionals to find out the state of the market across Latin America

SALES AND MARKETING SOFTWARE

Rant: Tech marketers’ weapons of mass distraction

They talk about marketing technology as if it’s a nuclear option. So shouldn’t it be limited to responsible adults?

   

SALES AND MARKETING SOFTWARE

Old-fashioned phone is missing piece in omni-channel puzzle...

Everybody’s talking about omni-channel marketing but few mention the old medium that still rules - voice

   

SALES MANAGEMENT

The Great Sales Fallacy

Here is the start of the dream sequence. You know – Charming salesperson enters active buying process and through their distinct offering, good looks, stellar communication...

SALES AND MARKETING SOFTWARE

Would Vulcans “Rule” on Today’s B2B Buying Teams?

How would Dr. Spock fare on today’s complex, larger B2B buying teams? Would his cold adherence to reason and logic with no interference from emotion make him an...

   

SALES AND MARKETING SOFTWARE

Three Emotive Personalities

New global B2B research reveals three buying team emotive personalities

SALES AND MARKETING SOFTWARE

Make Content Assessments Actionable: A Glossary of Terms...

In the effort to do a better job in how digital content drives demand generation, many organizations want to profile their portfolio of content assets such as documents,...

   
   
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Your Search returned 52 results from our White Paper Library

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Adder Corporation

Networking & Communications

The Impacts of System to Display Connectivity (SDC) on the...

If you are a signage provide, here is the white paper you have been looking for. Read on to discover how to out-perform your competitors and achieve full...


Adobe

Customer Experience Management (CEM)

The 21st Century CMO: How Digital Marketing is Driving Organization...

This paper explains the challenges and opportunities associated with the latest digital marketing techniques. Learn how closed-loop marketing is helping...


Adobe

Web Content Management

Multichannel Customer Engagement

This paper explains how to build a multichannel customer engagement strategy to suit customers through different buying methods. Learn how to build an...


Google

Sales and Marketing Software

Global Perspectives: The Smartphone User and the Mobile...

This new report from Google reveals the latest smartphone trends and discusses how marketers are utilizing the growth of smartphone use to drive new marketing...


IBM

Sales and Marketing Software

The Essential Guide to Choosing a Web Analytics and Online...

Today’s web analytics technologies are far superior to the relatively crude clickstream data capture of 10 years ago.


IBM

Sales and Marketing Software

11 Key Marketing Trends for 2011 – Highlights from the Annual...

Read this white paper to learn more about the results of our annual IBM® Unica® marketing survey.


IBM

Sales and Marketing Software

The Right Time for Real-time Marketing

Read this white paper to see how you can present relevant messages and offers that reflect customer needs and preferences, particularly as the line between...


IBM

Sales and Marketing Software

Email marketing in a complex world

Read this white paper to see how a focused approach and relevant content can drive customer actions, build communities and extend the reach of your brand....


Salesforce.com

Salesforce Automation (SFA)

Magic Quadrant for Sales Force Automation

This Gartner Magic Quadrant identifies the top vendors in the Sales Force Automation market. Discover which vendor has the features to meet your requirements....


Salesforce.com

Sales Management

Take The Lead: Seven Tips To Sales Success

Get sales calls best practices, tips on how to make a connection every time and advice on how to organize your sales team. Download the eBook now.


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