Your Search returned 48 results from our Editorial content

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    Sales and Marketing Software

SALES AND MARKETING SOFTWARE

FlashCast: Ads and public SMS engagement on Kenyan matatus...

How a combination of LEDs and GPS is delivering geo-targeted commercial and public messages to passengers on buses in Kenya

SALES AND MARKETING SOFTWARE

Ad blocking: What is the future of advertising?

Ad blocking is big news at the moment - we crowdsource opinion on the future of advertising

   

SALES AND MARKETING SOFTWARE

How is Neuromarketing shaping up in Latin America?

We catch-up with two neuromarketing professionals to find out the state of the market across Latin America

SALES AND MARKETING SOFTWARE

Rant: Tech marketers’ weapons of mass distraction

They talk about marketing technology as if it’s a nuclear option. So shouldn’t it be limited to responsible adults?

   

SALES AND MARKETING SOFTWARE

With Microsoft on board, is gamification about to pass Go?...

The acquisition of FantasySalesTeam might be a sign that gamification is a true business phenomenon

SALES AND MARKETING SOFTWARE

Old-fashioned phone is missing piece in omni-channel puzzle...

Everybody’s talking about omni-channel marketing but few mention the old medium that still rules - voice

   

SALES MANAGEMENT

The Great Sales Fallacy

Here is the start of the dream sequence. You know – Charming salesperson enters active buying process and through their distinct offering, good looks, stellar communication...

   

SALES AND MARKETING SOFTWARE

Would Vulcans “Rule” on Today’s B2B Buying Teams?

How would Dr. Spock fare on today’s complex, larger B2B buying teams? Would his cold adherence to reason and logic with no interference from emotion make him an...

SALES AND MARKETING SOFTWARE

Three Emotive Personalities

New global B2B research reveals three buying team emotive personalities

   
   
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Your Search returned 61 results from our White Paper Library

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    Sales and Marketing Software

Adder Corporation

Networking & Communications

The Impacts of System to Display Connectivity (SDC) on the...

If you are a signage provide, here is the white paper you have been looking for. Read on to discover how to out-perform your competitors and achieve full...


Adobe

Customer Experience Management (CEM)

The 21st Century CMO: How Digital Marketing is Driving Organization...

This paper explains the challenges and opportunities associated with the latest digital marketing techniques. Learn how closed-loop marketing is helping...


Adobe

Web Content Management

Multichannel Customer Engagement

This paper explains how to build a multichannel customer engagement strategy to suit customers through different buying methods. Learn how to build an...


Salesforce.com

Salesforce Automation (SFA)

Magic Quadrant for Sales Force Automation

This Gartner Magic Quadrant identifies the top vendors in the Sales Force Automation market. Discover which vendor has the features to meet your requirements....


Salesforce.com

Sales Management

Take The Lead: Seven Tips To Sales Success

Get sales calls best practices, tips on how to make a connection every time and advice on how to organize your sales team. Download the eBook now.


SAS

Business Intelligence

Using Analytical Marketing Optimization to Achieve Exceptional...

This SAS white paper introduces a holistic approach to marketing.


SAS

Business Intelligence

The Power of Synchronizing Marketing Operations and Campaign...

This white paper from SAS explores the evolving marketing landscape and the role of big data.


SAS

Sales and Marketing Software

How to Realize the Promise of Marketing Operations Management...

This paper offers practical advice on how marketers can streamline and optimize processes.


LogMeIn

Collaborative Tools

Optimizing the Performance of a Virtual Sales Team

This white paper explores some of the challenges that managers are facing in terms of effectively supporting, coaching, and mentoring their sales teams...


Marketo

Sales and Marketing Software

The Rise of the Marketer: Driving Engagement, Experience...

This Economist Intelligence Unit white paper explores how marketing roles and functions are changing and what this means for CMOs.


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