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IDG Connect

Content Management

Get a Handle on Your Content

The explosion of marketing content destined to meet the needs of the online world has made content management efforts a now—not later—imperative. Without...


IDG Connect

Content Management

Harness Content Management

Web-based marketing content is often scattered across the organization and hard to find or use. Content management must come of age to centralize asset...


IDG Connect

Content Management

Marketing Content Formats

Across the five buying stages, buyers focus on different activities during the IT investment process (Figure 1) Overall, the greatest importance weight...


IDG Connect

Content Management

Marketing Content Misalignment

Marketing content represents almost 50 percent of the weight buying team members give to various factors that affect investment decision making. But. currently,...


IDG Connect

Content Management

Stop Irrelevant Content Creation

When generating new content, don’t throw good money after bad. Buyers tell us that only four out of ten pieces of marketing content are relevant, which...


IDG Connect

Business Management

IDC Predictions 2009: An Economic Pressure Cooker Will Accelerate...

In 2009, two powerful forces will collide in the IT market: a deep global recession, and a radical IT industry transformation that has been in progress...


IDG Connect

Why Do Content Audits

Learn the Value of the Content Audit Process.  A series of interviews with Jeremy Bevan, Director of Field Marketing for Novell, Europe on the value of...


IDG Connect

Sales and Marketing Software

Social Media Intensity Services

IDG Connect offers a range of social media planning, tactical and measurement services to link your investment priorities, enhance solution interest and...


IDG Connect

Business Management

Social Optimization Assessment

Discover how to get the most out of your social content.


IDG Connect

Business Management

Social Media Optimization

Learn how to turn social conversations into positive awareness and lead generation.


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