In the past, the cost of power to run a data center was an afterthought. These days, on the other hand, it's a huge and growing budget line-item. In this whitepaper, you'll learn that by turning off "dead servers", virtualizing servers, archiving or "tiering" data storage, and enabling server power saving features, you not only will reduce power consumption, you'll recover environmental infrastructure capacity to support newer, more power intensive IT equipment.