Genesys Conferencing enables customers to communicate and collaborate with a global audience. The company’s Salesforce CRM system does the same for the organization. Challenged with a fragmented view of its customers, Genesys deployed Salesforce to 570 professionals worldwide to create a single, comprehensive view of more than 18,000 customers. By unifying sales, marketing, and service information, Genesys is effectively targeting and acquiring prospects—and delivering a fast, rewarding service to existing customers.