Join Oracle for a live Webcast "Realizing Business Benefit Through CRM Industry Best Practices"

Please join us in welcoming Guest Speaker Mary Wardley, Research Vice President, CRM Applications at IDC, Paco Aubrejuan, VP Industry Applications Strategy, Oracle, along with Stewart Steven, Manager, Customer Management Systems, Wyeth Pharmaceuticals, for a discussion on how having a verticalized CRM approach can contribute incremental value to your business as well as how vertical deployments can enable better ease of implementation, reduce training and adoption time, leverage industry best practices, and prove cost effective.

Ms. Wardley will discuss the below topics:

• Meeting the application requirements of a vertically specific business
• Comparing horizontal versus vertical approaches to applications solutions
• Analyzing your business in order to choose the best CRM deployment
• You will also hear real-world examples from industry customers and have the opportunity to ask questions as they relate to deploying, maintaining and utilizing Industry CRM applications in a live interactive Q&A session with our panel.

Register today, and enjoy a complimentary IDC White Paper as our thank you for attending the webcast. This informative document highlights and responds to considerations for realizing the benefits of Industry CRM applications.