The first IDG Market Fusion program research survey was conducted in June 2007 across IDC’s Enterprise Panel, a proprietary group developed and managed by IDC’s Quantitative Research Group, consisting of 6,000 panelists. The most critical data to come out of the research is related to content usage, consumption and the role of various forms of content.

For years, IT marketers have been pouring millions of dollars into the creation of white papers, case studies, seminars, events, ROI analysis and buying guides. There’s been little research on how buyers use that content, who in the organization really uses it and when it is most timely and effective. This research study closely examines the relationship of content to individuals in the buying cycle and will be updated by ongoing research.