What is “meta data”? What does it do? This article defines meta data and describes scenarios where these digital records can potentially be harmful to your business and reveal information you may not want shared.

When a customer emails you to ask a question, what’s your first instinct? Probably not to pick up the phone, but rather to hit “reply.” Shooting a quick email off with a pricing quote or sending an answer to a question is now the mainstream. Email has evolved into a the standard mass communications tool, a decade ago, just 15% of adults in the US went online, today, 63% of the population logs on to do a myriad of tasks from email to IM’ing, to booking trip reservations. Documents aren’t only distributed within an organization, but also shared externally to the press, customers, business partners and prospects from the general public.

As a business entity, you and your employees probably do it every day. You or your department creates proposals and send them out to prospective clients. Ideally, each proposal is custom made for each individual client or prospect.