The survey covered key eBusiness applications in specific implementations. Over 54% of respondents reported that improving their order management cycle (OMC), traditionally including ERP, CRM and SCM (supply chain management), is the primary reason for initial deployment. 50% of survey participants cited online promotions and product catalogs for the number two ranking for key eBusiness applications, and portals came in third at 46%. Other top applications included customer service/call center support, lead management and quoting and proposals.

In fact, over 61% of respondents characterized their eBusiness deployments' ROI as either strong positive, positive, meeting, and even exceeding expectations.