Technology vendors require high quality leads, delivered quickly - from trusted databases. Over the last decade this need has expanded to cover the full global marketplace. Here at IDG Connect we have leverage the power of IDG brands such as Computerworld, Infoworld, Techworld and Networkworld to build an active international database of technology and business professionals.
The IDG Campaign Accelerator is an interactive online system that dramatically improves brand awareness and lead generation efforts. It brings together traditional marketing content, social content and web pages with a series of action-path guides that spell out tactics to save time, shorten process steps and tailor recommendations – around business unit, regional or target audience requirements. All done online in real-time.
IDG Connect researched the needs of buying team members against the current practices at vendors, large and small. Now we’ve identified and tested an optimal way to get a double win – lower creation costs and higher lead generation impact. In this four-hour workshop, old tendencies face seven key web 2.0 principles and prepare content for web 3.0 requirements. Workshop attendees will reduce creation time and increase positive content impact on investment decisions.
The IDG Connect web site assessment analyzes and reports on the relevance of web pages against the needs of IT buyers to help overcome a widespread issue: web sites with bloated page counts and content coverage gaps. Results help identify site redundancy, close existing gaps and suggest goals for future coverage and emphasis.
IDG Connect offers a range of social media planning, tactical and measurement services to link investment priorities to campaign goals, enhance solution interest and build lead generation momentum. Each drives the integration of social media participation into more traditional market content and campaigns revolving around computer and mobile platforms. Learn how to turn social conversations into positive awareness and lead generation.
Social content is the most relied upon information resource for IT buyers who report its use across most buying stages. Vendors must first evaluate their internally-managed social content mix against buyer needs to understand where to put investment dollars to drive lead generation and revenue. A social intensity audit help turn those conversations to your advantage.
Mark Chillingworth on IT leadership
Phil Muncaster reports on China and beyond
Kathryn Cave looks at the big trends in tech