IDG Connect is the demand generation division of International Data Group (IDG), the world’s largest technology media company. Established in 2006, it utilizes access to 44 million business decision makers’ details to unite technology marketers with relevant targets from 147 countries around the world. Committed to engaging a disparate global IT audience with truly localized messaging, IDG Connect also publishes market specific thought leadership papers on behalf of its clients, and produces research for B2B marketers worldwide.
From its database of names from brands such as Computerworld and CIO, IDG Connect can deliver premium names from any region in the world. This can include leads via email or telemarketing, account profiling or targeting, appointment setting, or identifying need through our unique BANT process.
IDG Connect offers a complete lead nurturing solution which guides your prospect through the sales cycle by identifying need and generating interest. This includes assessing your content and mapping it according to buying stage, and developing customized copy to guide users through the sales process.
IDG Connect provides custom publishing from concept through to final PDF. The process begins with a consultation from a subject expert journalist and can include: identifying the type of paper you would like to create; conducting research in over 40 countries; and designing eye-catching graphics.
IDG Connect’s videos can present your research via snappy, innovative infographic summaries, provide a filmed record of your event, or deliver topic-led discussions with relevant expert journalists. Our short films can be used to help establish credibility in your market, provide public relations materials, or give a user-friendly soundbite for your expertise.
IDG Market Fusion™ provides a unique content assessment service that is based on our global aggregate Voice of The Buyer research. This gives clear and independent insight into how your collateral maps onto the needs of individuals at different stages in the buying cycle.
Zeitgeist is a unique offering: a large-scale visualization of a topic with explanation, research and comment on hot issues affecting the technology-enabled world. These poster-sized infographics can be used for conference hoardings and other areas to educate customers, prospects, partners, staff and others on the state of a particular emerging market.
IDG Connect can also provide expertise for a range of other marketing and communications services. These include keynote speakers, chairpersons and moderators for your events; consulting on website and marketing content; media training to give you the best chance of making a positive impact; messaging workshops; case study writing; speech writing and translations.
Although IDG’s name is synonymous with the IT industry, our publishing activities are far wider and cover the full breadth of business activities. We can profile, target and access business decision makers across a wide variety of job functions, all underpinned by research and practical experience.
IDG Connect has offices in the US and UK. Please contact us using the following information:
IDG Connect delivers full creative solutions to meet all your demand generatlon needs. These cover the full scope of options, from customized content and lead delivery through to fully integrated campaigns.
Our in-house analyst and editorial team create a range of insights for the global marketing community. These look at IT buying preferences, the latest soclal media trends and other zeitgeist topics.