IDG Connect is the demand generation division of International Data Group (IDG), the world’s largest technology media company. Established in 2006, it utilises access to 38 million business decision makers’ details to unite technology marketers with relevant targets from 137 countries around the world. Committed to engaging a disparate global IT audience with truly localised messaging, IDG Connect also publishes market specific thought leadership papers on behalf of its clients, and produces research for B2B marketers worldwide.
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Phil Muncaster reports on China and beyond