In a recent survey of business product buyers, IDG Connect identified that IT decision makers are coming to rely on video as a primary source of information to support their product and vendor selection. (Source: IDG Connect, Bob Johnson, Analyst).

The survey found that the increasing availability of higher download speeds has led to an explosion of rich content, and buyers are keen to take advantage of it.

High percentages of respondents now say that they prefer to view video content for specific kinds of information:

• Product demos
• Case studies
• Video white papers
• Conference presentations
• Testimonials

• 89%
• 84%
• 84%
• 82%
• 73%

Unrivalled Expertise – Now Available to You

Through its publishing activities IDG Connect is an established producer of video and dynamic content. We know what works and how to get the best out of the medium.

Now those skills are available to you, through a range of video content packages including:

• Customer case studies
• Animated presentations
• Research results
• Video white papers
• Conference presentations
• Round table discussions
• Product demonstrations

Right Message, Wrong Length

The research respondents all agreed that many current corporate videos fail to retain their interest. This is because scripts are often poorly written and directed, and frequently too long.

A key factor to emerge from the survey is viewer preferences for the length of different types of video promotion:

• Product demos
• Case studies
• Video white papers
• Conference presentations
• Testimonials

• 3- 5 minutes
• 9 minutes
• 10-19 minutes
• 10-19 minutes
• 3 minutes or less

We use this information to ensure that all our videos produced for customers are just the right length to capture and maintain interest, while covering the key sales messages you need to put across to your audience.

Tailored to Your Needs

Every video project is different, and we make sure that the content is shot professionally, directed and edited to maximize the use of valuable points and killer quotes, and to minimize padding.

At IDG Connect we provide not just a complete video creation and editing package, but also the experience of time-served professionals who can guide you in your approach and choice of message to ensure that your video hits the right notes every time.

We can also support your video with hosting through ConnectZones, as well as building targeted marketing campaigns to promote their content through our Lead Generation and Lead Nurturing services to maximize impact and results.