With over half a billion active users, and an average of 340 million tweets per day, Twitter is like a social seismograph for the entire world. But where does social intersect with our everyday experiences, in life and in business? How do social and the real world affect and reflect one another on a larger scale? This white paper from Bazaarvoice explores Twitter and how it reflects on the real world, how it doesn't, and why it matters to your business.
Phil Muncaster reports on China and beyond