Database Management

Big Data. Evolution? Game Changer? Definitely.

Provided by EMC Corporation

Category Database Management

Type White Paper

Length 6

Publish Date December 19 2012

Date posted September 27 2013

Overview

EMC’s Bill Schmarzo and consultant Ben Woo weigh in on whether Big Data is revolutionary, evolutionary, or both. In a recent survey of CIOs conducted for EMC by CIO Magazine, almost half the respondents said they agreed with this statement: “Big Data analytics is an evolution but not a revolution in the area of data warehousing, databases, and big file systems.” The rest were about evenly divided among “game changer,” “pipedream,” “and not sure.” What’s up with that? Isn’t Big Data changing the world?


To add perspective to that decidedly equivocal survey result, EMC+ went to EMC’s Bill Schmarzo and Ben Woo of tech strategy firm Neuralytix. Schmarzo, a regular EMC Big Data blogger, works in EMC Consulting, and previously was Vice President of Advertiser Analytics at Yahoo. Before founding Neuralytix, Woo was Program Vice President of IDC's Worldwide Storage Systems Research, where he launched the firm’s Big Data research effort.

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