Unified Communications

Integrated Content and Communications: A Key Business Issue for Insurers

Provided by Interactive Intelligence

Category Unified Communications

Type White Paper

Length 15

Publish Date September 26 2013

Date posted October 10 2013


Insurers are renewing their focus on top line growth, and many are learning that growth requires improving the customer interaction process first. Deb Smallwood, founder of Strategy Meets Action (SMA), and Mark Breading, SMA partner, pinpoint what insurers must do to deliver “good” customer interactions: They must effectively integrate content and communications solutions with their core systems for underwriting, policy servicing, and claims — to make the customer experience superior.

Recommended for You


Why does China spot security vulnerabilities quicker than the US?

Phil Muncaster reports on China and beyond


Everything you need to know about... Blockchain

IDG Connect tackles the tech stories that matter to you


What will be the single biggest security threat of 2018?

Kathryn Cave looks at the big trends in global tech

Most Recent Comments

Our Case Studies

IDG Connect delivers full creative solutions to meet all your demand generatlon needs. These cover the full scope of options, from customized content and lead delivery through to fully integrated campaigns.


Our Marketing Research

Our in-house analyst and editorial team create a range of insights for the global marketing community. These look at IT buying preferences, the latest soclal media trends and other zeitgeist topics.



Will Kotlin overtake Java as the most popular Android programming language in 2018?