Unified Communications

Integrated Content and Communications: A Key Business Issue for Insurers

Provided by Interactive Intelligence

Category Unified Communications

Type White Paper

Length 15

Publish Date September 26 2013

Date posted October 10 2013


Insurers are renewing their focus on top line growth, and many are learning that growth requires improving the customer interaction process first. Deb Smallwood, founder of Strategy Meets Action (SMA), and Mark Breading, SMA partner, pinpoint what insurers must do to deliver “good” customer interactions: They must effectively integrate content and communications solutions with their core systems for underwriting, policy servicing, and claims — to make the customer experience superior.

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