Business Intelligence

Using Analytical Marketing Optimization to Achieve Exceptional Results

Provided by SAS

Category Business Intelligence

Type White Paper

Length 12

Publish Date September 13 2013

Date posted April 24 2014


Direct marketing has become increasingly complex over recent years, particularly with the growth of digital marketing channels. This white paper uses established examples to show the value of an optimization approach to direct marketing. Learn about the common organizational challenges experienced when implementing optimization.

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