Business Intelligence

The Power of Synchronizing Marketing Operations and Campaign Management

Provided by SAS

Category Business Intelligence

Type White Paper

Length 13

Publish Date October 09 2013

Date posted April 24 2014

Overview

Marketers today are tasked with far more than just running campaigns – they are now involved with the customer experience, brand management, and insights and analytics. Read on to find out how your organization can benefit from synchronizing marketing operations and campaign management.

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