Sales and Marketing Software

How to Realize the Promise of Marketing Operations Management

Provided by SAS

Category Sales and Marketing Software

Type White Paper

Length 14

Publish Date October 01 2013

Date posted April 24 2014

Overview

It could be a marketer’s dream – or a nightmare – to consider the way the marketing environment has evolved in just a few years. With the proliferation of contact channels, you can connect with customers in many new ways. This paper reveals ways that marketers can keep pace with the ever-expanding volume of campaigns, customized offers, contact channels and product claims. Read on to find out how marketers can ensure that marketing resources are allocated in a way that delivers the best possible results for the dollar.

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