Customer Experience Management (CEM)

Transforming Customer Experience through Mobile

Provided by Akamai

Category Customer Experience Management (CEM)

Type Analyst Report

Length 21

Publish Date January 24 2014

Date posted April 29 2014


With customers increasingly experiencing a mobile mind shift, mobile needs to be at the forefront of your customer experience (CX) strategy. This Forrester Research report explains how to apply the IDEA cycle to transform customer experiences with mobile, and ensure that your customers can access what they want in their immediate context and moments of need.

Recommended for You


Programming languages to avoid learning in 2018

Dan Swinhoe casts a critical eye on the future


A c-suite guide to blockchain 2018

Kathryn Cave looks at the big trends in global tech

Most Recent Comments

Our Case Studies

IDG Connect delivers full creative solutions to meet all your demand generatlon needs. These cover the full scope of options, from customized content and lead delivery through to fully integrated campaigns.


Our Marketing Research

Our in-house analyst and editorial team create a range of insights for the global marketing community. These look at IT buying preferences, the latest soclal media trends and other zeitgeist topics.



Should the government regulate Artificial Intelligence?