Customer Experience Management (CEM)

Transforming Customer Experience through Mobile

Provided by Akamai

Category Customer Experience Management (CEM)

Type Analyst Report

Length 21

Publish Date January 24 2014

Date posted April 29 2014

Overview

With customers increasingly experiencing a mobile mind shift, mobile needs to be at the forefront of your customer experience (CX) strategy. This Forrester Research report explains how to apply the IDEA cycle to transform customer experiences with mobile, and ensure that your customers can access what they want in their immediate context and moments of need.

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