Customer Experience Management (CEM)

Retail’s Omnichannel Imperative: Delivering Situational Performance

Provided by Akamai

Category Customer Experience Management (CEM)

Type White Paper

Length 9

Publish Date February 22 2012

Date posted September 24 2014

Overview

Today's shoppers are increasingly interacting with retailers across three or more channels, giving rise to the term "omnichannel shoppers." Regardless of the channel and technologies used by shoppers, one of the most critical aspects of serving their needs is to optimize site performance. Retailers want to ensure a quality, immersive experience and realize that performance across multiple access and device types is key to that.  Download this paper to learn how focusing on performance optimization across multiple paths to purchase ensures a positive shopping experience. 

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