Customer Experience Management (CEM)

The Executive’s CXM Strategy Guide: Cut through the CXM noise

Provided by SDL

Category Customer Experience Management (CEM)

Type E-Book

Length 8

Publish Date January 22 2014

Date posted January 14 2015


Customer Experience Management (CXM) is a strategy and practice for delivering online and offline customer experiences to acquire and retain customers, and turn those customers into satisfied, loyal brand advocates. This eBook from SDL provides a checklist for creating and optimizing your Customer Experience Management strategy.

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