Customer Service

Dogs Are Loyal - Customers Aren't: Using Psychology for Better Customer Service

Provided by Oracle

Category Customer Service

Type White Paper

Length 21

Publish Date February 26 2015

Date posted February 26 2015


For decades, organizations have focused on increasing customer loyalty. However, just because continued patronage of a brand has the appearance of loyalty doesn’t mean that it’s the emotion being experienced by a consumer. This white paper from Oracle explores the psychology of customer loyalty, why customer stickiness may be a better goal to strive for, and how to both measure and increase this metric.

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