Customer Experience Management (CEM)

Is Customer Loyalty Relevant Today?

Provided by Oracle

Category Customer Experience Management (CEM)

Type White Paper

Length 2

Publish Date January 13 2015

Date posted March 02 2015


For decades, organizations have focused on increasing customer loyalty. But there is a strongly emerging school of thought that believes customer “stickiness” is a better, more useful customer-service measure. By understanding some of the principles of consumer behavior, it is possible to apply psychology to increase customer stickiness. This white paper from Oracle outlines four way to increase customer stickiness using consumer psychology.

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