CRM

The New Age of B-to-B Selling

Provided by Oracle

Category CRM

Type White Paper

Length 12

Publish Date March 19 2014

Date posted May 05 2015

Overview

In today’s digital age — where customers are better informed than ever and excellent service often trumps a lower price—sales goals cannot be reached simply through hard work. Sales teams need information that enables them to understand customers better and anticipate their needs. This Harvard Business Review paper from Oracle looks at how sales organizations are deploying analytics in order to better understand customers and prospects

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