Customer Information Management

Big Data:A Modern Answer to a Modern Sales Problem

Provided by Oracle

Category Customer Information Management

Type White Paper

Length 4

Publish Date January 22 2015

Date posted May 05 2015


Buying cycles are changing, whether you like it or not. But as with all disruption, it’s only a hindrance if you let it become one. For organizations willing to face the digital-age head on, the modern sales cycle is capable of driving greater success and differentiation. Based on a roundtable discussion, this white paper from Oracle explores how companies can use Big Data to start having higher value relationships with customers and prospects.

Recommended for You


Why does China spot security vulnerabilities quicker than the US?

Phil Muncaster reports on China and beyond


Everything you need to know about... Blockchain

IDG Connect tackles the tech stories that matter to you


What will be the single biggest security threat of 2018?

Kathryn Cave looks at the big trends in global tech

Most Recent Comments

Our Case Studies

IDG Connect delivers full creative solutions to meet all your demand generatlon needs. These cover the full scope of options, from customized content and lead delivery through to fully integrated campaigns.


Our Marketing Research

Our in-house analyst and editorial team create a range of insights for the global marketing community. These look at IT buying preferences, the latest soclal media trends and other zeitgeist topics.



Will Kotlin overtake Java as the most popular Android programming language in 2018?