Customer Information Management

Big Data:A Modern Answer to a Modern Sales Problem

Provided by Oracle

Category Customer Information Management

Type White Paper

Length 4

Publish Date January 22 2015

Date posted May 05 2015

Overview

Buying cycles are changing, whether you like it or not. But as with all disruption, it’s only a hindrance if you let it become one. For organizations willing to face the digital-age head on, the modern sales cycle is capable of driving greater success and differentiation. Based on a roundtable discussion, this white paper from Oracle explores how companies can use Big Data to start having higher value relationships with customers and prospects.

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