Sales and Marketing Software

The Rise of the Marketer: Driving Engagement, Experience and Revenue

Provided by Marketo

Category Sales and Marketing Software

Type White Paper

Length 30

Publish Date January 25 2015

Date posted May 08 2015

Overview

Marketers have seen their jobs transformed over the past ten years. The transformation is happening again—but faster this time. This Economist Intelligence Unit white paper from Marketo explores how marketing roles and functions are changing and what this means for CMOs.

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