Master Data Management

The Guide to People Data Activation

Provided by Krux

Category Master Data Management

Type White Paper

Length 12

Publish Date May 19 2015

Date posted May 21 2015

Overview

Executives and marketers know that data fuels smarter customer experiences and more revenue. And yet, most companies have not fully deployed data-driven marketing programs. Why?

Put simply, it’s complicated. Today, data conjures up issues around data silos, consumer privacy, cross-device identity, governance, and plenty more. Added to the complexity is the assortment of solution providers offering varying levels of data management platform (DMP) capabilities.

So how do marketers get past these barriers to deliver smarter customer experiences driven by data? It begins with establishing a framework for managing your people data.

This Krux paper reveals how People Data Activation will usher enterprise software out of its process-centric legacy and give it the power to finally confront the implications of the people web.

Recommended for You

kathryn-cave

Blockchain For Dummies: What you really need to know

Kathryn Cave looks at the big trends in global tech

martin-veitch-thumbnail

What we know and don’t know about digital transformation

Martin Veitch's inside track on today’s tech trends

silhouette

Four hot IT growth areas to guarantee a big salary bump

IDG Connect tackles the tech stories that matter to you

Most Recent Comments

Our Case Studies

IDG Connect delivers full creative solutions to meet all your demand generatlon needs. These cover the full scope of options, from customized content and lead delivery through to fully integrated campaigns.

images

Our Marketing Research

Our in-house analyst and editorial team create a range of insights for the global marketing community. These look at IT buying preferences, the latest soclal media trends and other zeitgeist topics.

images

Poll

Should companies have Bitcoins on hand in preparation for a Ransomware attack?