CRM

Data Quality Challenges at the Border of Your Business - CRM

Provided by Trillium

Category CRM

Type White Paper

Length 8

Publish Date May 05 2015

Date posted May 21 2015

Overview

CRM systems by themselves do not deliver that capability because they are only as good as the data that drives them. An investment in data quality is an investment in a truly effective CRM system. Skimp on that investment and you are more than likely to be “penny-wise, but performance and profit-foolish.” This white paper from Trillium outlines the changes & challenges driven by modern CRM and how a focus on data quality can address those challenges and contribute to the success of your effort to acquire and retain customers.

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