Once a customer relationship is established, the challenge is to maintain it. This is easier said than done, especially as a business grows, its operations become more complex. A CRM can help customer interactions feel personal no matter how big a business gets. Read this paper to learn more about CRM for small business, the types of CRM systems available, and how a CRM can help you build a bigger and better company.
Kathryn Cave looks at the big trends in tech
Rupert Goodwins’ unique angle on tech change
Phil Muncaster reports on China and beyond