Customer Data Management

Better Customer Relationships Require Trusted Data

Provided by Trillium

Category Customer Data Management

Type White Paper

Length 20

Publish Date November 25 2014

Date posted August 03 2015


The right customer information in context allows companies to deliver positive customer experiences which can increase customer loyalty and revenue. Yet most data management capabilities in Customer Relationship Management (CRM) applications are not sufficient to manage data quality, This Forrester report from Trillium outlines the impact of poor CRM data on business outcomes and highlights how data quality tools can extend and complement CRM operations and offers guidance.

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