Sales and Marketing Software

2015 B-to-B Sales Tools: Consideration, Acquisition & Performance

Provided by PROS

Category Sales and Marketing Software

Type White Paper

Length 30

Publish Date June 08 2015

Date posted August 14 2015


The array of sales tools available to the modern B-to-B sales organization is vast. Vendors that are relentless in the pursuit of a better customer understanding, and who use that understanding to provide a better customer experience will gain a competitive advantage without making so much as a single feature addition to their sales tool solutions. This Smart Selling Tools report looks at how buyers identify, justify, evaluate and make decisions about acquiring sales tools.

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