Sales and Marketing Software

2015 B-to-B Sales Tools: Consideration, Acquisition & Performance

Provided by PROS

Category Sales and Marketing Software

Type White Paper

Length 30

Publish Date June 08 2015

Date posted August 14 2015


The array of sales tools available to the modern B-to-B sales organization is vast. Vendors that are relentless in the pursuit of a better customer understanding, and who use that understanding to provide a better customer experience will gain a competitive advantage without making so much as a single feature addition to their sales tool solutions. This Smart Selling Tools report looks at how buyers identify, justify, evaluate and make decisions about acquiring sales tools.

Recommended for You


Programming languages to avoid learning in 2018

Dan Swinhoe casts a critical eye on the future


A c-suite guide to blockchain 2018

Kathryn Cave looks at the big trends in global tech

Most Recent Comments

Our Case Studies

IDG Connect delivers full creative solutions to meet all your demand generatlon needs. These cover the full scope of options, from customized content and lead delivery through to fully integrated campaigns.


Our Marketing Research

Our in-house analyst and editorial team create a range of insights for the global marketing community. These look at IT buying preferences, the latest soclal media trends and other zeitgeist topics.



Should the government regulate Artificial Intelligence?