Creating the Perfect Commerce Experience for the Omni-Channel Customer

Provided by SAP

Category CRM

Type White Paper

Length 6

Publish Date September 01 2014

Date posted September 09 2015


The rise of omni-channel commerce, with its proliferation of new channels and expanded opportunities to interact digitally, has placed a golden premium on the customer experience. Consumers build relationships with brands via a series of real-time connections that unfolds over multiple touchpoints, thanks to buyer behavior that worships customer-centric values and renders channel-specific processes obsolete. This white paper from SAP examines the growing relationship between customer experience, loyalty, and repeat sales – and presents actionable strategies for creating encounters based on seamless dialogue across multiple touchpoints.

Recommended for You


US ‘hacking back’ law could create a cyber wild west of vigilantism

Dan Swinhoe casts a critical eye on the future


A c-suite guide to blockchain 2018

Kathryn Cave looks at the big trends in global tech

Most Recent Comments

Our Case Studies

IDG Connect delivers full creative solutions to meet all your demand generatlon needs. These cover the full scope of options, from customized content and lead delivery through to fully integrated campaigns.


Our Marketing Research

Our in-house analyst and editorial team create a range of insights for the global marketing community. These look at IT buying preferences, the latest soclal media trends and other zeitgeist topics.



If it were legal, would your organization hack back?