Customer Experience Management (CEM)

Australian Digital Experience Report

Provided by SAP

Category Customer Experience Management (CEM)

Type White Paper

Length 46

Publish Date July 30 2015

Date posted September 25 2015

Overview

Australians are some of the most enthusiastic adopters of digital, cloud and mobile technology globally. More than half of Australians own a tablet, laptop and smartphone. Providing a great digital experience can drive loyalty and advocacy among customers, and ultimately greater revenue. But are Australian brands getting the digital experience right? Based on research with 3,000 Australian consumers, this white paper from SAP offers insights on consumer expectations of the digital experience and the ability of brands to meet them.

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