Australians are some of the most enthusiastic adopters of digital, cloud and mobile technology globally. More than half of Australians own a tablet, laptop and smartphone. Providing a great digital experience can drive loyalty and advocacy among customers, and ultimately greater revenue. But are Australian brands getting the digital experience right? Based on research with 3,000 Australian consumers, this white paper from SAP offers insights on consumer expectations of the digital experience and the ability of brands to meet them.
Phil Muncaster reports on China and beyond