Customer Experience Management (CEM)

SWOT Assessment: SugarCRM v7

Provided by SugarCRM

Category Customer Experience Management (CEM)

Type White Paper

Length 5

Publish Date January 10 2014

Date posted October 01 2015

Overview

The timing is right for Augustin's broader vision for CRM. The customer experience (CX) movement has
been gathering momentum for several years now, and one of the key barriers to enabling smart connected interactions has been fragmentation of customer data across disparate systems including
tactical CRM deployments. With the latest release, SugarCRM has addressed two common barriers for
broader adoption. The first of these is price, which is often an impediment to broader deployment, and
the second is poor user experience that prevents wholehearted adoption.
A final element of SugarCRM's ability to convert vision into sales is a more clearly defined go-to-market
strategy.

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