Customer Experience Management (CEM)

SWOT Assessment: SugarCRM v7

Provided by SugarCRM

Category Customer Experience Management (CEM)

Type White Paper

Length 5

Publish Date January 10 2014

Date posted October 01 2015


The timing is right for Augustin's broader vision for CRM. The customer experience (CX) movement has
been gathering momentum for several years now, and one of the key barriers to enabling smart connected interactions has been fragmentation of customer data across disparate systems including
tactical CRM deployments. With the latest release, SugarCRM has addressed two common barriers for
broader adoption. The first of these is price, which is often an impediment to broader deployment, and
the second is poor user experience that prevents wholehearted adoption.
A final element of SugarCRM's ability to convert vision into sales is a more clearly defined go-to-market

Recommended for You


Everything you need to know about… Tech Careers

IDG Connect tackles the tech stories that matter to you


Blockchain For Dummies: What you really need to know

Kathryn Cave looks at the big trends in global tech


What we know and don’t know about digital transformation

Martin Veitch's inside track on today’s tech trends

Most Recent Comments

Our Case Studies

IDG Connect delivers full creative solutions to meet all your demand generatlon needs. These cover the full scope of options, from customized content and lead delivery through to fully integrated campaigns.


Our Marketing Research

Our in-house analyst and editorial team create a range of insights for the global marketing community. These look at IT buying preferences, the latest soclal media trends and other zeitgeist topics.



Should companies have Bitcoins on hand in preparation for a Ransomware attack?