Sales and Marketing Software

Brand Management in the Information Age

Provided by Percolate

Category Sales and Marketing Software

Type White Paper

Length 42

Publish Date March 20 2015

Date posted October 01 2015


Marketing has changed more in the last 15 years than in the 50 years before it, thanks to major changes across technology, media and globalization. While technology has introduced further complexity into modern brand management, it also offers several important parts of the solution. This report compiles essays from Percolate Co-founders James Gross and Noah Brier, Senior Product Manager Nate Stewart, and Director of Marketing Chris Bolman. Each essay explores different aspects of modern brand management, as well as important frameworks, principles, examples and historical context to guide anyone developing their brand management strategy.

Recommended for You


Everything you need to know about… Tech Careers

IDG Connect tackles the tech stories that matter to you


Blockchain For Dummies: What you really need to know

Kathryn Cave looks at the big trends in global tech


What we know and don’t know about digital transformation

Martin Veitch's inside track on today’s tech trends

Most Recent Comments

Our Case Studies

IDG Connect delivers full creative solutions to meet all your demand generatlon needs. These cover the full scope of options, from customized content and lead delivery through to fully integrated campaigns.


Our Marketing Research

Our in-house analyst and editorial team create a range of insights for the global marketing community. These look at IT buying preferences, the latest soclal media trends and other zeitgeist topics.



Should companies have Bitcoins on hand in preparation for a Ransomware attack?