Sales and Marketing Software

Brand Management in the Information Age

Provided by Percolate

Category Sales and Marketing Software

Type White Paper

Length 42

Publish Date March 20 2015

Date posted October 01 2015

Overview

Marketing has changed more in the last 15 years than in the 50 years before it, thanks to major changes across technology, media and globalization. While technology has introduced further complexity into modern brand management, it also offers several important parts of the solution. This report compiles essays from Percolate Co-founders James Gross and Noah Brier, Senior Product Manager Nate Stewart, and Director of Marketing Chris Bolman. Each essay explores different aspects of modern brand management, as well as important frameworks, principles, examples and historical context to guide anyone developing their brand management strategy.

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