Customer Experience Management (CEM)

Asking The Right Questions: What to Look for from Mobile-Centric CRM Vendors

Provided by Appboy

Category Customer Experience Management (CEM)

Type White Paper

Length 13

Publish Date August 06 2015

Date posted October 14 2015

Overview

Adding a new technology partner to your increasingly complex marketing stack is an important decision. It’s crucial that you’re asking the right questions based on your ever-expanding marketing needs, especially when it comes to a marketing automation solution for our mobile-centric world. This white paper from Appboy acts as a guide for covering the most important questions you need to be asking of your future marketing technology vendor.

Blogs

martin-veitch-thumbnail

My day in the Jeff Bezos and Amazon forest

Martin Veitch's inside track on today’s tech trends

phil-muncaster

China Rising

Why WannaCry might make Microsoft cry in China

Phil Muncaster reports on China and beyond

dan2

Doubting Disruption

Can we stop with all the Snapchat clones?

Dan Swinhoe casts a critical eye on the future

Most Recent Comments

Our Case Studies

IDG Connect delivers full creative solutions to meet all your demand generatlon needs. These cover the full scope of options, from customized content and lead delivery through to fully integrated campaigns.

images

Our Marketing Research

Our in-house analyst and editorial team create a range of insights for the global marketing community. These look at IT buying preferences, the latest soclal media trends and other zeitgeist topics.

images

Poll

Should we donate our health data the same way we donate organs?