Customer Experience Management (CEM)

Asking The Right Questions: What to Look for from Mobile-Centric CRM Vendors

Provided by Appboy

Category Customer Experience Management (CEM)

Type White Paper

Length 13

Publish Date August 06 2015

Date posted October 14 2015

Overview

Adding a new technology partner to your increasingly complex marketing stack is an important decision. It’s crucial that you’re asking the right questions based on your ever-expanding marketing needs, especially when it comes to a marketing automation solution for our mobile-centric world. This white paper from Appboy acts as a guide for covering the most important questions you need to be asking of your future marketing technology vendor.

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