Valuable content creates trust with shoppers, and trust is the key to standing
out from the crowd and attracting repeat customers. When you earn the trust
of your customers, it means they know you care about them as an individual.
And when you offer unique and exclusive content, it shows that you care about
your brand and products enough that you don’t always have to go for the hard
and fast sell. Read this White Paper to learn the best practices, tips, and strategies for blending content marketing with eCommerce.
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Phil Muncaster reports on China and beyond