Valuable content creates trust with shoppers, and trust is the key to standing
out from the crowd and attracting repeat customers. When you earn the trust
of your customers, it means they know you care about them as an individual.
And when you offer unique and exclusive content, it shows that you care about
your brand and products enough that you don’t always have to go for the hard
and fast sell. Read this White Paper to learn the best practices, tips, and strategies for blending content marketing with eCommerce.
Adrian Schofield sheds light on tech in South Africa
Mark Chillingworth on IT leadership
IDG Connect delivers full creative solutions to meet all your demand generatlon needs. These cover the full scope of options, from customized content and lead delivery through to fully integrated campaigns.
Our in-house analyst and editorial team create a range of insights for the global marketing community. These look at IT buying preferences, the latest soclal media trends and other zeitgeist topics.